Our Team

The programming staff at MAXimum Research, Inc. has more than 60 years of combined programming experience between them. In order to build upon this experience, the team keeps up to date on the latest software developments through continual training with Enghouse Survox, formally known as CfMC Survent.

Having all started as interviewers, our programmers have the ability to offer unique insight on what is most interviewer friendly and logically sound. Using Survox software means we can perform almost any survey work without worrying about the size, length or complexity of a study. Survox is considered the most powerful and flexible data collection software on the planet - especially for CATI and Web surveys. This package excels in complex quota control, sample clustering, centralized data management across modes, operational reports, and flexible sample management capabilities.

Our programming staff also has extensive training in HTML, CSS, and Javascript. This allows them to make your web surveys fit seamlessly into your own webpage, the client's, or a totally unique theme. Several features in the current software are the result of direct development between Survox and MAXimum programmers. This unique relationship allows us to accomplish things other vendors cannot with the software.

Our project management team has over 45 years of combined experience and prides itself on client satisfaction for each and every project. They are responsible for the overall execution of the fieldwork surrounding each research initiative. We strategically assign projects based on the type of study. Each project is reviewed to determine the most suitable Project Director based on their background and expertise as well as the specific needs of the study.

Our Project Directors analyze all facets of the research design to help eliminate unforeseen problems before they occur. They have the unique ability to anticipate unexpected issues and can make recommendations to the client. Their market research experience of telephone interviewing in the early stages of their careers contributes to this capability.

Working directly with our clients to develop the project schedule, our Project Directors help define the research instrument (screener, moderators guide, questionnaire, sampling procedure, tab plan, etc.) and coordinate all external communications. They are also responsible for checking final programs before client approval. Internally, they will manage all resources ensuring the quality, timeliness and accuracy of deliverables, including tracking response, incidence and cooperation rates.

MAXimum Research, Inc. Project Directors provide the strongest, most helpful and knowledgeable customer service in the industry.

We maintain a 300+ station telephone interviewing facility and employ more than 500 people. We use the well-known and most versatile interviewing software package available, Survox, created by CfMC. Running Survox allows for complex quota control, centralized data management across modes, operational reports, and flexible sample management capabilities. The software allows for dialing schedules tailored to fit any and all of our clients' needs.

Our experience in telephone interviewing allows us to fully handle all aspects of a project in house. Our phone room of specially trained interviewers, have completed projects in practically every industry, including, Healthcare, Financial, Business-to-Business, Retail, Travel, Telecommunications, Food & Beverage and more. These projects have ranged from customer satisfaction and tracking to positioning, advertising and everything in between.

We have a number of dedicated Inbound phone lines allowing respondents to call in at their most convenient time to complete surveys.

Following FCC Declaratory Rulings and Orders on the Telephone Consumer Protection Act (TCPA), MAXimum Research, Inc. has invested heavily to ensure full TCPA compliance within the call center. Click here for more information.

All interviewers are sent through an intense two-week training program, which includes one-on-one and group trainings. They are specifically trained to hold and maintain the wide variety of respondents we contact, including physicians, nurses, company presidents, sales agents, heads of households, senior citizens, teenagers, etc. Over half of our phone room employees have at least two years of professional telephone interviewing experience.

MAXimum Research, Inc. takes many other steps to ensure quality control. In the initial basic training, interviewers become well versed in the general rules of market research such as verbatim, probing and clarifying, along with the importance of quality. These techniques are continuously taught in our ongoing training process.

Interviewers are thoroughly briefed on each project, by the project manager, before they begin dialing. During the course of a project, interviewers are consistently monitored by our highly trained phone room staff. In addition, a minimum of 20% of each interviewers' work is validated.